Segments are dynamic groups of users who meet given criteria. They are updated in a real-time and that differs them from lists.
They are really handy when you often filter users in the same way. For example you want to know the current number of people who visited your website from Facebook. Also, if you visit your user profile then you can see what kind of segments the person has been selected to.
How to create a new segment:
- Go to People section
- Click on the filtering icon
- filter your users to obtain the group for which you want to create a new segment
- Click on the plus icon on the bottom of the filter panel
- Set Segment’s Name and description
- Click Save
New users meeting segmentation criteria will be automatically added to the segment!