CONDITION SPLIT A / B
Split the path in two ways. Choose the percentage breakdown.
This module lets you react to a targeted group of people and split the path. The system will assign the people in a random matter. You can choose the percentage of the split (20-80 or 50-50). We strongly encourage to make it 50-50 so that results can be easily measured. For example, if somebody enters your pricing page and hasn’t given you an email address, then A) show a form with “Hi! Can I have your email address?” or B) show a form with “Hi! Cool you are here. Interested in lowering the prices? Let me send you our special offer on your email …”.
What do you think? Which path will be more effective?