We live in a fast-paced world
Web users expect to get particular solutions right away because they don’t have time to waste on searching possible answers.
Everyone deserves to be understood
To meet the expectations of users, it’s necessary to have tools to learn about their needs and preferences, and to understand their behavior.
Gathering data in one place
Understanding user behavior and delivering the best customer experiences is possible only if the tools to collect and analyse the data are centralized.
Personalization of contents
Instead of “spam” messages, marketing automation platforms should aim at delivering personalized contents in an automated way, which improves user experience on the website.